About Us

"If you want change, you have to change the system. Not tinker with the individual."

Linda Durisch, Co-Founder

We’ve reimagined a 100-year-old system from the ground up, changing how you buy, wear, and experience bras.

Custom-made

We value the uniqueness of every woman. Using body scans and scientific data, we ensure that every bra is tailored to individual needs.

Empowering

We give women the confidence to feel completely comfortable by offering a bra that perfects both shape and comfort.

Innovative

We rely on cutting-edge AI technology and 3D printing. This allows us to create an individual solution for every body shape and produce on demand to avoid overproduction.

Why MYNE?

Women's bodies are infinitely different. The rigid bra sizing system developed almost 100 years ago does not do justice to this.

That's why we decided to take action. "With MYNE, we are fundamentally changing the way women experience bras. We no longer want to hear the phrase: 'It'll do.' from MYNE."

No compromises on materials!

MYNE products are made from Econyl® , an innovative, regenerated nylon. Econyl® is derived from recycled materials such as fishing nets, conserving valuable resources. The result is a durable, high-quality material that's not only good for you, but also good for our planet. With MYNE, you're choosing custom-made underwear that's sustainable and stylish – without compromise.

The Story of Myne

It all started with the question: "Why is no one questioning the system?"

2015

Experience

For decades, Linda and Mathias have been developing with the Innovation Unit for international sports brands.

2023

Idea

This raises the question: "Why do 50% of women still wear ill-fitting bras today?"

2024

Development and Research

It quickly becomes clear that the problem runs deeper. The entire system needs to be rethought.

2024

Company Formation

With a David vs. Goliath mentality, the two are founding MYNE AG in August 2024.

March 8, 2025

Launch

MYNE goes live on International Women's Day. Now women can order custom-made bras comfortably from home.

Oct. 29, 2025

Founders Award

MYNE wins the 13th Graubünden Founders Award at the Young Entrepreneurs Forum in Chur.

2025

Press

Throughout the year, MYNE is featured in the press repeatedly. The topic resonates with the times.

Our production

Everything from Europe.

Our bras are designed in our Swiss design lab and manufactured in our partner production facility in Croatia.

Direct contact and a relationship built on shared values are the important foundation for good cooperation for us.

Developed in Switzerland. Produced in Croatia.

Everything from Europe.

MYNE products are designed in our Swiss design lab and manufactured at our partner production facility in Croatia.

Close collaboration, short distances, and shared values are not just a side note for us, but a prerequisite for quality and sustainability. Because precision is not only created through technology. But through partnerships based on equality.